Amit Butani is an accomplished marketing professional working in a travel retail organization. He has a Bachelor’s degree in Electronics and Engineering and a Post-Graduate MBA degree in Finance from the UK. His true passion lies in the study of spiritual sciences. He has undertaken various breathing courses like the Science of Life & Breath from the Pratibimb Charitable Trust, undergone Dopamine Activated Breathing (DAB) course by Marcel Hof, Transcendental Meditation Breath Work by the Pyramid Valley Institute based in India, and active breath practitioner of Wim Hof Breathing Technique.
- Tell us something about yourself.
I am a 43-year-old, married to my soul mate and blessed with two beautiful kids, a boy and a girl, aged 10 and 11 years, respectively. I graduated in Electronics Engineering with a post-graduate in MBA finance from the UK. Currently I am working as a VP – Marketing 7 Strategic Alliances for a travel retail firm. I found my passion in natural healing modalities and the mystical sciences. I am an outdoor guy and love to go for treks. I am a fitness enthusiast, nature lover, lover of music and love playing acoustic guitar and table tennis. My mantra in life is taking life lightly, that is, ENLIGHTENMENT.
- What compelled you to write this book?
There was always a deep longing to put my life experiences and learnings to reach out to as many beautiful souls as possible. COVID acted as a catalyst for me to pen this book down. There is too much of negativity in the world and most of us are hardwired to it! It’s high time we start operating from a place of Love rather than Fear. Hope my journey outlined in the book will make people rethink on how to live their life and enjoy their journey.
- From how long have you been writing this book? What challenges did you face while writing?
I had been writing this book for 4 to 5 months. The content came seamlessly to my head and in a logical flow. It was like I was being guided by an invisible intelligence. The book made me revisit dark phases of my life which I had pushed underneath the rug. It was time to confront them and writing this book became extremely therapeutic for me.
- What is the most memorable moment for you throughout the journey of the book?
The most memorable moment for me throughout the journey of the book has been the journey itself, seeing the book taking form, just like a baby being born. It has been the most satisfying and fulfilling experience of my life.
- Is writing your hobby or passion?
I personally don’t like the word ‘hobby’. I just wanted to put my learnings out there in the universe and I just felt driven to do it. The act of writing this book was purely born out of passion.
- Are you planning to write again?
Who knows what the future holds? If there comes a time in the near future and I feel that I need to write something, I will do it. I am not much of a planner in these things; sometimes beautiful things come out in life on an impromptu basis.
- Do you believe that when author dies a reader is born?
If I understand this question clearly, do you mean to say the book becomes famous when the author dies? Maybe this would have been the case in the earlier days, but in today’s digital age and social media influence, the readers want to interact with the authors and love to engage in it.
- For you, what is literary success?
For me, literary success would be if my book could create a positive impact for my readers and if the book reaches the hands of as many souls as possible.
- Do you have any piece of advice for the budding authors out there?
My only advice would be that if you have content that you feel can bring happiness, joy, entertainment, insights to readers across the world, then share and publish your work. Believe in yourself!
- What it’s like to be with 24by7 Publishing?
24by7 Publishing has been extremely professional and efficient in helping me publish my book right from the manuscript phase. Their teamwork has been excellent. They help not only in publishing but also strategizing extensive engaging marketing plans. I would not hesitate one bit to recommend 24by7 Publishing to all the beautiful authors out there who want to publish their work.
Book available on multiple platforms:
24by7 Publishing Online Store: https://shop.24by7publishing.com/product/back-2-basics-by-amit-butani-autobiography/
Amazon Kindle: https://www.amazon.com/Back-2-Basics-Amit-Butani-ebook/dp/B08R2FJYLG/ref=sr_1_1
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